In this semester long project, we were to create an advertising campaign for a local small business that could use some help in the advertising department. We covered all topics including SWOT analysis, competitive strategy, marketing strategy, brand attributed, key consumer benefits, creative strategy, and many more. This project was very time consuming but it was well worth the work that was put in to it. I am very proud of this project and glad I was able to create a campaign for a local business in need.